Meet the wine before you taste it.

Calassi creates collectible wine vessels where form, color, and texture set the stage for the wine before the first sip.
Three dimensions. One experience.

CALASSI begins before the wine reaches the glass.

Ritual

Making wine a ritual again

Wine has always been more than something we drink. CALASSI brings the serving ritual back to the table — creating anticipation, attention and a sense of occasion before the first sip.

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Perception

Shaping the expectation

Form, colour, texture, weight and touch translate the character of the wine into a physical object — preparing the senses for what is about to come.

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Function

Designed to serve the wine

Every system works around the wine itself — from aeration and light protection to temperature control and the physical act of holding, pouring and serving.

How the system works
The founding collection · CALASSI × AYA Estate

Five wines. Five sensory profiles. Five systems

The first CALASSI collection was created with the industrial partnership of AYA Estate around five individual wines. Each begins with a different sensory profile — translated into its own form, colour, texture and material.

Created in porcelain and produced in a limited, numbered edition, each vessel is both a collectible object and a serving instrument designed specifically for the wine that inspired it.

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"Flavour is more than taste. It is the work of all our senses, carrying us through memory, imagination and time."
Maria Baleva, M.Arch., Founder and creator of Calassi
Authorship

Maria Baleva · Architect & Founder

CALASSI was conceived by architect and ceramic designer Maria Baleva as part of her ongoing exploration, THE VISUAL LANGUAGE OF TASTE — how taste can be translated through form, colour, texture and material.

With nearly two decades of architectural practice, Maria founded Pottery & Poetry six years ago as her ceramic design practice, working at the intersection of craft, food and design. Through it, she has created work for and collaborated with leading chefs, restaurants and design-led retailers worldwide. This experience forms the foundation of CALASSI, where each vessel is developed from sensory concept to finished porcelain object.

Discover the story
The Visual Language of Taste

Can taste be translated into visual language?

Taste does not begin on the tongue. Before the first bite, the brain is already forming expectations from what we see, touch and experience around us.

Research into crossmodal correspondences shows that our senses do not operate in isolation. We naturally associate certain colours, shapes, textures and tactile qualities with particular tastes, aromas and sensations.

CALASSI brings these correspondences to the table. The sensory profile of each wine becomes the starting point for decisions about form, colour, texture, material, weight and proportion — creating a vessel that shapes expectation before we taste.

Discover the method
A long-standing source of inspiration
“Even though it feels like we’re seeing or hearing or feeling or tasting — like we can break down our experience into different senses — in fact much more goes into our judgment and perception than we realize.”
Prof. Charles Spence · University of Oxford
The work of Professor Charles Spence and the Crossmodal Research Laboratory at the University of Oxford has inspired Maria Baleva’s exploration of multisensory perception for years. His research into how the senses interact helped shape the territory from which the Visual Language of Taste developed.